Vendor Interview: Will Strohl, Co-owner @ Hotcakes Commerce

This is an interview I have recorded with Will Strohl, Co-owner and Director Of Product Development at Hotcakes Commerce, an e-commerce solution for DNN. Will has a long history on the DNN ecosystem and being a leader at Hotcakes Commerce is one of many hats he wears in the DNN community.

During the interview we have mostly discussed about Hotcakes Commerce as well as the future of e-commerce and his many roles in the DNN space.

Interview Breakdown:

0:00 - Introductions

4:00 - The Team Behind Hotcakes Commerce

7:45 - Hotcakes Origins

10:00 - Solving the steep learning curve problem

14:45 - Custom Implementations and Partners

16:45 - Mobile Apps

21:00 - Pricing Strategy

25:45 - Market Strategy

27:15 - Exposing DNN to new Audiences

29:00 - Why no "Lite" version?

30:45 - Demo

36:15 - Showcase / startwithwhy.com / clabbergirl.com / tptherapy.com

41:15 - New Release Process

43:00 - Getting Support for Hotcakes

44:30 - Tips of how to pick a module

47:30 - News Trends on Ecommerce

49:45 - The Future of Hotcakes Commerce

54:00 - Closing words

Comments

Hotcakes

Created on: 7/28/2015 10:31 AM

Thank you for including us in your anniversary interview, Aderson. It was a pleasure to be a part of the great work you're doing! :) Everyone else: Be sure to pay extra special attention to the "Closing words" section.

Aderson

Created on: 7/28/2015 11:57 AM

It is always great talking to you Will!

Tony

Created on: 7/29/2015 12:01 PM

It seems both of you avoided mentioning the module Hot Cakes is based on or replaced. Is it a secret?

PROdnn

Created on: 7/29/2015 12:05 PM

Great interview guys!

Created on: 7/29/2015 12:13 PM

Thank you @<a href='http://store.dnnsoftware.com/my-account/userid/170' post-context='48' class='comment-context'>@PROdnn SUPPORT</a>! Not sure what you mean @<a href='http://store.dnnsoftware.com/my-account/userid/103256' post-context='47' class='comment-context'>@THenrich</a>

Created on: 7/29/2015 12:17 PM

<a href='http://store.dnnsoftware.com/my-account/userid/170' post-context='48' class='comment-context'>@PROdnn SUPPORT</a> Thanks!

Created on: 7/29/2015 12:19 PM

<a href='http://store.dnnsoftware.com/my-account/userid/103256' post-context='47' class='comment-context'>@THenrich</a> There's no secret here, but like any company, we'd definitely always prefer to focus on the benefits we can offer clients today and tomorrow, versus giving history lessons. :) If you'd like to have a conversation about the history of Hotcakes Commerce, I'd love have it with you or anyone else. Simply contact us at [email protected].

Created on: 7/29/2015 2:13 PM

<a href='http://store.dnnsoftware.com/my-account/userid/26246' post-context='49' class='comment-context'>@Aderson Oliveira</a> Will was saying that Hot Cakes was based on an ecommerce module from 2004 and then was taken off the market and you thought it's a 2 year old module.. At least that;s what I understood from the conversation. and then I was expecting the name of it.. either Will saying what it was or you asking what it was. I was just curious and felt hanging. I have been around DNN for many years and have seen lots of modules come and go. Anyway.. it's not important. Thanks for the all the interviews.

Created on: 7/29/2015 2:15 PM

<a href='http://store.dnnsoftware.com/my-account/userid/99643' post-context='51' class='comment-context'>@Hotcakes Commerce</a> Just the name .. I wasn't expecting a history

Created on: 7/29/2015 3:57 PM

<a href='http://store.dnnsoftware.com/my-account/userid/103256' post-context='52' class='comment-context'>@THenrich</a> Thank for explaining! Now I get it :) I'm slow today (and always)

Vendor Interview: Will Strohl, Co-owner @ Hotcakes Commerce

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Vendor Interview: Will Strohl, Co-owner @ Hotcakes Commerce

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